Payments, major acquirer
A global tap to pay SDK strategy
- Challenge
- A major acquirer planned a tap to pay SDK for developers and needed a clear position in a crowded global market.
- What we did
- Benchmarked global players, scoped the SDK offer and shaped its go to market positioning for the developer market.
Result: A defined offer and go to market position for the developer market.
Insurance, Brazilian insurer
Taking an insurer and its products to Europe
- Challenge
- A Brazilian insurer was assessing whether, and how, to take its business and products into the European market.
- What we did
- Built the business case for market entry, assessing the market, the competition and the fit of its products.
Result: A business case to support the decision on European market entry.
Healthtech, platform venture
A platform connecting doctors, patients, labs and insurers
- Challenge
- Doctors, patients, labs and insurers were working across disconnected processes for appointments, referrals and claims.
- What we did
- Defined scope, strategy, roadmap and KPIs for an integrated platform, and delivered a functional MVP under tight timelines.
Result: MVP delivered, targeting 3,000 monthly appointments and 30% faster claim processing.
Health and fitness, consumer mobile
MVPs for two health and fitness apps
- Challenge
- Two new iOS apps needed a focused first release to earn engagement in a crowded category.
- What we did
- Ran targeted user research, defined both MVPs and built a prioritised roadmap for engagement and a global feature rollout.
Result: Two MVPs defined, with a roadmap for global rollout.
HR tech, outplacement
An AI talent matching platform in production
- Challenge
- Candidates in outplacement programmes needed faster and more relevant matches to live job openings.
- What we did
- Ran discovery, defined the product strategy and built an AI matching platform fed by a crawler mapping over 5 million live job openings, with video content for a scalable client experience.
Result: 25% higher candidate engagement and 30% less time to placement.
Healthtech, consumer mobile app
An AI health advisor for a consumer app
- Challenge
- A consumer health app needed to turn user data into personalised, useful guidance.
- What we did
- Owned the end to end roadmap, and defined the discovery approach, the personalisation logic and the success metrics for AI driven guidance.
Result: A roadmap and success metrics for AI driven personalisation.