Strategy that becomes product. Product that becomes results.

We help technology and financial services companies decide what to build, build it fast and prove the outcome. Senior product leadership, backed by more than 20 years across management consulting and digital products.

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Our founder has led product and strategy work at

  • Oracle
  • Mimecast
  • Mirriad
  • Fielo
  • Minuto Seguros
  • Mastercard Advisors
  • Visa Consulting
  • Accenture
  • BearingPoint
  • ... and others.

Most product problems don’t start with the product.

They start earlier: an unclear strategy, a customer problem that was assumed rather than understood, a proposition that doesn’t stand out, decisions that drift away from business goals. That’s usually where we come in.

Product leadership with a consultant’s rigour

We are product people first. Two decades of management consulting means the business case, the financial model and the board conversation come with the work.

Something real, early

We prototype with AI from the first weeks, so decisions are tested on something people can use rather than argued over slides.

Senior from the first day

The people who scope the work do the work. When a project needs a specialist, such as a visual designer or an engineer, we bring one in.

What we do

Product management is our core. Management consulting is the foundation that makes it different: analytical depth, business modelling and the ability to speak to the board as fluently as to the team.

Sectors we know from the inside

Financial services, healthtech, HR tech, adtech and martech, and B2B SaaS.

Company stage

From seed companies to global enterprises, in B2B and B2C.

Product management

Product strategy and roadmapping

Vision, portfolio priorities and roadmaps tied to revenue, cost and customer outcomes.

Discovery and validation

Customer research, problem framing and value propositions, validated before engineering time is committed.

Experience design and validation

User research, journeys and flows, prototypes tested with real users, and experimentation to improve conversion.

From MVP to launch and scale

From first concept to a live product with paying customers, and the foundations to grow it.

Product diagnostics and optimisation

Root cause analysis for products that underperform, pricing and packaging, and turning service heavy offers into self service products.

Product operations

Operating model, roadmap governance, metrics and delivery cadence for teams that need more rigour.

Strategy and consulting

Growth strategy

Where the next stage of growth comes from, and what it takes to capture it.

Go to market strategy

Positioning, commercial logic, channels and launch plans for new products and markets.

Customer experience strategy

Journeys and lifecycle design that drive adoption, retention and advocacy.

Market research and business cases

Market assessment, competitive benchmarks and entry cases that support investment decisions.

Business and financial modelling

Financial models that make the numbers behind a decision explicit.

From ambiguity to proof, in four moves.

Every engagement follows the same logic, whether it lasts three weeks or a year.

  1. Step 1

    Diagnose

    Understand where the business is falling short and why, with data and customers rather than opinions.

  2. Step 2

    Decide

    Choose where to play and what to build, with a clear case for the investment.

  3. Step 3

    Build

    Turn the decision into product, prototyping early and shipping in short cycles.

  4. Step 4

    Prove

    Measure the outcome, learn, and scale what works.

What the work has delivered.

Outcomes from product and strategy work across enterprise software, AI and financial services.

$25MARR within 12 months

A self service platform built from zero for an enterprise adtech business.

$5MARR within 7 months

An enterprise SaaS product launched across four regions.

$1MAnnual saving

An AI service that replaced a costly manual process, shipped in seven months.

$1bnLoyalty programme

Rules, financial model and roadmap for the largest retail bank in Brazil.

Delivered by our founder in previous roles.

Selected work.

Recent engagements, since 2023. Client names are withheld where confidentiality applies.

Payments, major acquirer

A global tap to pay SDK strategy

Challenge
A major acquirer planned a tap to pay SDK for developers and needed a clear position in a crowded global market.
What we did
Benchmarked global players, scoped the SDK offer and shaped its go to market positioning for the developer market.

Result: A defined offer and go to market position for the developer market.

Insurance, Brazilian insurer

Taking an insurer and its products to Europe

Challenge
A Brazilian insurer was assessing whether, and how, to take its business and products into the European market.
What we did
Built the business case for market entry, assessing the market, the competition and the fit of its products.

Result: A business case to support the decision on European market entry.

Healthtech, platform venture

A platform connecting doctors, patients, labs and insurers

Challenge
Doctors, patients, labs and insurers were working across disconnected processes for appointments, referrals and claims.
What we did
Defined scope, strategy, roadmap and KPIs for an integrated platform, and delivered a functional MVP under tight timelines.

Result: MVP delivered, targeting 3,000 monthly appointments and 30% faster claim processing.

Health and fitness, consumer mobile

MVPs for two health and fitness apps

Challenge
Two new iOS apps needed a focused first release to earn engagement in a crowded category.
What we did
Ran targeted user research, defined both MVPs and built a prioritised roadmap for engagement and a global feature rollout.

Result: Two MVPs defined, with a roadmap for global rollout.

HR tech, outplacement

An AI talent matching platform in production

Challenge
Candidates in outplacement programmes needed faster and more relevant matches to live job openings.
What we did
Ran discovery, defined the product strategy and built an AI matching platform fed by a crawler mapping over 5 million live job openings, with video content for a scalable client experience.

Result: 25% higher candidate engagement and 30% less time to placement.

Healthtech, consumer mobile app

An AI health advisor for a consumer app

Challenge
A consumer health app needed to turn user data into personalised, useful guidance.
What we did
Owned the end to end roadmap, and defined the discovery approach, the personalisation logic and the success metrics for AI driven guidance.

Result: A roadmap and success metrics for AI driven personalisation.

Ways to work with us.

Every engagement starts with a conversation about the problem, then takes the shape that fits it.

  • Diagnostic

    A focused assessment of the problem, the options and our recommendation.

  • Scoped project

    Clear deliverables, from strategy through to delivery.

  • Embedded team

    Senior consultants working inside your team, at the pace you need.

  • Interim or fractional Head of Product

    Product leadership while you hire, restructure or scale.

  • Advisory

    Ongoing counsel for founders and product leaders.

Consultant’s thinking, builder’s hands.

Portrait of André Moura
André MouraFounder, AM Digital

André started in management consulting at Accenture and BearingPoint, then moved into product. He has since been Product Manager, Senior Principal PM and Head of Product, founding or cofounding four ventures along the way.

He works between London and Rio de Janeiro, in English and Portuguese, and still builds. His own iOS apps are live on the App Store: HealthVitals, HydroLog, WeightSync and MyVitaminsApp.

Questions we often hear.

Who do you work with?

Technology companies and teams building digital products, from seed companies to global enterprises, in B2B and B2C. Financial services is our main sector, alongside healthtech, HR tech, adtech and martech, and B2B SaaS.

Do you only advise, or do you also build?

Both. We shape the strategy and stay through delivery, and we build functional prototypes with AI so decisions are tested on something real.

Can you join our team rather than run a project?

Yes. We can embed senior consultants in your team, or step in as an interim or fractional Head of Product.

Where are you based?

London and Rio de Janeiro. We work remotely and on site, in English and Portuguese.

How do we start?

Email us with a short description of where you are and what you are trying to solve. We will set up a conversation about the problem.

Tell us what you’re building.

Share where you are and what you’re trying to solve. We’ll come back with how we can help.

Email us or write to consulting@andremoura.com